How We Do

 NutrifyToday serves as a one-stop business development platform

for all the existing/upcoming innovative nutraceutical businesses, aiming to make their mark in this industry. This platform is specially designed for diverse categories of businesses in nutrition and food processing industries looking for insights into the entire process of business development. These groups may include people who are well-versed with digital technologies as well as those who are challenged with available time to successfully implement their ideas through business development activities. This is where NutrifyToday offers exclusive concierge services allowing its members to directly call, write or WhatsApp their business development needs and ideas, following which the NutrifyToday team takes over and assists the member in transacting a fair and successful business development activity.

Our Approach

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Case 1: A large FMCG Company with a global presence

Introduction: An Indian Multinational FMCG Company known for manufacturing of products for various categories in the healthcare and personal care sectors. Their products are sold across more than 60 countries worldwide with seven manufacturing units in India.

Challenge: This Multinational FMCG Company was seeking to extend their supply chain to ASEAN countries by building a new venture in the nutraceutical industry. Although they had a number of companies approaching them with various ingredients, development of a nutrition portfolio to enter the ASEAN countries market remained a challenge.

Solution: Nutrify today began from scratch to set up this new venture by conducting detailed mapping of the countries, their cultures and needs in order to identify targeted products. They helped throughout the process of category identification, product definition, prototyping, packaging, regulatory clearance, scaling and commercialization. A detailed mapping coupled with precise project management lead to launch of products in Philippines first and then rolled out to Vietnam, Malaysia, Thailand and recently in Indonesia.

Advantage of Nutrify Today: The Company successfully launched 5 well-differentiated products in the ASEAN countries with screening and analysis of country-specific go to market channels in a period of one year. Nutrify Today is closely working with this large FMCG Company in building a larger portfolio with multi-destination manufacturing.

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Case 2: A Swiss health-tech company

Introduction: A Switzerland-based health-tech company wanted to create a nutraceutical business vertical and expand its market presence in India. The company was looking for a foothold in the nutraceutical space using clinically proven ayurvedic ingredients.

Challenge: The Nutraceutical business vertical was completely new for the Swiss health-tech company and they wanted to differentiate themselves from others in a similar space by building and commercialising a novel product around clinically proven ayurvedic ingredients having high bioavailability. The company was seeking to eventually expand internationally and enter retail markets.

Solution: Nutrify Today created a pathway for the company through extensive product research, gathering of clinical evidence, concept development and portfolio building. They helped throughout development process, beginning with the search of innovative product formats, refining the taste and finally connecting the company with a network of scientists who drastically improved the bioavailability of the products. Additionally, Nutrify Today also helped to accelerate the company’s commercialization through a smooth supply chain network and unique digital marketing strategies.

Advantage of Nutrify Today: Nutrify today helped the company to effectively permeate the digital market in both the Indian and International nutraceutical spaces with clearance from the Indian government regulatory bodies. The company has successfully signed up with the major international retailer (Walmart) and built an international network across more than 3 countries.

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Case 3: Cancer drug Research Company for Onco Nutrition

Introduction: : A rapidly growing cancer drug research company was seeking to expand themselves into the field of specialized nutrition for cancer and other chronic conditions, using advanced nutraceutical formulations.

Challenge: The Company had two major challenges:
1. To conduct clinical studies for the designed onco- nutrition products by leading research and development centres, followed by validation from expert oncologists.
2. To raise capital for development of a specialised nutritional product portfolio for chronic conditions along with Over-The-Counter nutritional products and market expansion.

Solution: NutrifyToday provided assistance for the development of product science through collaboration with the nation’s leading research and development hubs. They helped in acquiring grants and technical support from the National Research and Development Centre (NRDC) to conduct clinical studies. Next, observatory and efficacy data of the product was collected on a large scale, as Nutrify Today connected the company with a wide network of expert oncologists for a test launch among cancer patients. This resulted in establishment of product quality, regulatory clearance and helped the company bring in suitable investors for their product.

Advantage of Nutrify Today: Nutrify today successfully helped the company diversify into the chronic medical condition nutrition space by building a large portfolio for both medical and over the counter use within a short period of time. They also helped the company launch a wide range of their products in four countries including the UK.

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